Have you heard about the new YouTube feature: Youtube Shorts? YouTube’s Shorts is a creation tool that enables content creators to record videos that are up to 60 seconds long. Wojcicki said Shorts had 3.5 billion “daily views” in India last January, where the company began beta-testing it in September.

Marketers, what do you think? Have you already tried them?

What is Youtube Shorts?

Shorts is a way for any creator to connect with a new audience with the help of just a smartphone and the Shorts camera feature in the YouTube app. YouTube’s Shorts creation tool allows creating videos between 15 and 60 seconds long.

At WOXO, we like to think we know a thing or two about creating significant video assets – and many can be turned into commercials ads. To add a little fun into today’s world, we are sharing our favorite compilation of commercials of all time to give you some inspiration for your next** video ad**. Ready?

What makes a great video ad?

First, we wanted to share some tips on what makes a great commercial. Here are some general guidelines:

Instagram reels on the rise: Instagram has introduced a new way to record 15 to 30-second clips. Sounds familiar? That’s because it’s Facebook‘s attempt to compete with the chinese platform TikTok; which is also aimed at short-form video creation and is especially** popular for Gen Z**. Have you tried them yet?

What is it?

Instagram Reels peaked in August 2020. The feature was created as a response to the popularity of TikTok’videos and also as possibility to create similar content in the Instagram platform. Similar to what is happening nowadays with Youtube Shorts!

Let’s get started, today we’re going to talk about the key things about video marketing. Video marketing (also known as Social Video Marketing) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around video formats.

Benefits of Video Marketing

• Increase your Revenue: Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t. This is according to research from Aberdeen Group.
• Influence Buying Decisions: Video will increasingly inform consumer decisions and connect businesses with people on the internet. Studies show that 92% of shoppers say visuals are the most influential factor affecting purchase decisions. Also almost 50% of internet users look for videos related to a product or service before visiting a store
• Give the People What They Want: People prefer video content not just limited to entertainment. Video marketing extends to brands as well. Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).
• Rank Higher in Search: video is what people prefer having included on your page and social media. This will allow you to rank higher as a benefit of an increased SEO.
• **Increase Traffic: **More and more video content is being watched now than ever before. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). 25-34 year olds watched the most online videos, with adult males spending 40% more time watching videos on the internet than females. The time spent by users in the United States watching video content per week on a smartphone device is also growing over time. Interestingly, Saudi Arabia and Turkey ranked first, with 95% of all their internet users watching online video content on any device during any given month.
• Raise those Conversions: 97% of video marketers reported that video increased user understanding of a product or service, and 76% said video helped them increase sales. Including a video on your landing page can increase conversions by more than 80%.

Today Baby Yoda is sharing with us easy-to-implement marketing tips for a small business going digital in 2021! So, why is digital marketing important?

The digital marketing software is projected to total more than $43.8 billion in 2021, with expected revenue at $65.9 billion for mobile ads alone. Just so you know, people are accessing 69% of their media on their smartphones.

Wanting to** grow your engagement in 2021** and don’t know where to begin? Don’t worry, we’re here to help!

Whether you’re an influencer, social media marketer, small business owner, or only interested in boosting your personal profile online, this article is for you. Recently, there was a shift in how we measure the engagement and realized its importance once more. Hence, it’s only natural to change the** ways we try to improve it and grow your engagemen**t. These days, more than 4.2 billion photos are posted every day, so you need to highlight them. Luckily, it’s not as hard as you may think!

What is social proof?

When we talk about social proof in e-commerce, we are talking about testimonials of a good product or service provided to previous customers. These are** positive reviews on your page as a referral for others**. Because of this, people are more likely to purchase it. The reason behind it that you’re more likely to buy a product if you hear it from friends and family.